I learned to build up my filters and decipher truth from subtle lies. I joined anti war groups and attended rallies, marching with thousands of individuals dedicated to ending commodity wars fought on our dime and in our name. Eventually, I had to look for solutions or be lost in the vastness of problems humans face today. I had to focus on something with the potential to save the World. I found this solution in the Cannabis Plant.
Let’s back up a bit. At this point in my life, I had no formula of my own for defining certain ideas and character traits for myself. I listened with a mild disdain to business people justifying their bad business practices with statement like “It’s not personal, It’s just business.” I watched rich people with empty lives save for the inanimate petroleum products surrounding them tell me I should be “Locking and Loading” and “Going for the Gold”. I was stepping back and looking for true meaning, in spite of society and Webster’s twisted word combinations for what we should know today. What did sustainable business really mean? What was honorable? What character traits did I want listed on my Tombstone, Rich in Gold or Rich in Spiritual Merit?
Careful reflection and a few heated conversations at the local pub later, I figured out a base philosophy for how I would get up every day and do things in my life. This would become the common denominator I would use to clarify definitions of things I find or create in my life. No matter what, I would try my best to honor life. Now I just had to figure out what that meant.
Every Human Being has an Endo-Cannabinoid System, built in receptors in the brain and immune system. We are wired for Cannabis. Cannabis has been used by humans for thousands of years, so why are we not reversing devastating and ineffective prohibition laws and once again restoring cannabis to American society and marketplaces?
Of course there is more to business than mere selection. It’s not enough to merely choose a product that honors life. Business practices surrounding the Cannabis plant will not succeed unless they too honor the life of the people and natural things growing and producing the plant.
All of the business models we have as examples are not sustainable as they focus on the bottom line, no matter the consequences suffered to grow their profits. The markets have degraded our commodities, taking them from the land in non-sustainable ways and storing harvests, so they can produce more of a demand, reason enough to raise prices and further increase their profit margins. There is no longer room in business for practices like these. If we as business owners and medical providers do not use this opportunity to redefine business as we know it, this commodity will end up serving the greedy. What can we do? I think it’s time to define sustainable for ourselves.
I have decided my New Year’s Resolutions will be focused on creating sustainable visions personally and professionally. I will get up every day and figure out ways I can honor life, helping anyone I meet with the same basic intentions. I will be more forgiving and tolerant with those stuck in old perceptions, lost in the thinking we have to be dishonest to get ahead. We are blessed to be filled with truth and knowledge, united around the same source of light, the Cannabis Plant. May we all see an end to prohibition this year and ultimate unity! Happy 2011!