The oldest known food catering establishments dated as far back as the Song Dynasty (960-1279) whose paper money economy and healthy middle class allowed them to cater to the residents who lived there as well as travelers. All other examples of eating establishments came in the form of Inns and catered to the weary traveler. Though located in busy areas, the local residents were not patrons of these establishments.
The word Restaurant comes from the French Word Restaurur meaning “a food which restores”. The first restaurants emerging in Europe, specifically France, Spain and England in the 16th and 17th centuries served food family style or as buffets bringing people together to share a common meal. Waiters did not begin carrying around platters of food as a part of service until the beginning of the 18th century around the same time patrons began choosing items from a menu.
Throughout history, restaurants and eating establishments have provided nourishing social experiences locally and abroad. Community meetings are held in these spaces as well as personal and business engagements, making restaurants the backdrop for memorable human interactions. At this point there are so many restaurants in so many places many no longer eat at home preferring the convenience of a well cooked meal without having to deal with the business of making it. Serving a meal for people is an art that spans time and centuries, but today’s market is competitive and saturated.
It must be difficult to own and operate a restaurant. Politics, society and misinterpretations of what is real and healthy shape the decision businesses have to make. Tough times means cutting costs wherever possible and restaurants often times are forced to compromise quality products used in the foods served just to keep the lights on. To make matters more gloomy, today’s degrading economy brings health articles advising people not to eat out to avoid health issues and reports of families cutting their entertainment budgets to make ends meet.
What can a restaurant do to stand out in a sea of dining choices? Old marketing models sell atmosphere and service, friendly staff and discounts for large quantities of food. These models do not fit in a World where people care about what they eat. The staff can be as nice as they want, but ultimately, if the food lacks nutrition, there is no value in what’s being offered to the community.
Agricultural Hemp provides a solution. Hemp Seeds and Oils provide all of the amino acids, Omega 3 and 6’s and numerous other necessary nutrients the body needs to function properly. One is able to get the complete recommended daily supply in less than 3 Tablespoons of seed, oil or protein powder. On a molecular level, the proteins supplied by hemp rid the body of bad cells and replace them with new functioning cells daily. All of that and it’s organic, glutton free and hypoallergenic.
Hemp Flour, Hemp Oil, Hemp Protein Powder and Hemp Seeds are easy to use as substitutions in recipes already served on the menu or inspire something new! Restaurants are able to boast the healthiest food in the market and the community benefits all the way down to the cellular level. It’s easy to produce effective, truthful marketing copy when the food served improves the quality of life in such a personal way. Mission statements should reflect the restaurants desire to serve food allowing them to live up to the standards the French name implies when defined as “a food which restores”.
Consumers have been known to choose healthier products and services over destructive ones. They have proven the value of focusing on buyers needs and many businesses have endured the downturn of the economy because of their commitments to the good of the communities they serve. This is the year to try something new and Agricultural Hemp Foods are a perfect way to show appreciation for your customers and communities as a whole. What could be more sustainable than that?